On-page & Off-page SEO

On Page Optimisation (Optimization)

Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.

On-Page SEO Checklist

• Always start with keyword selection, research and testing


• Meta Description tag


• ALT tags


• H1 tags


• URL structure


• Internal linking strategy


• Content


• Keyword density


• Site maps, both XML and user facing


• Usability and accessibility


• Track target keywords


• Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

• Duplicate content


• URL variants of the same pages


• Off-site images and content on-site


• Duplicate title tags

Do not use on-page SEO spamming tactics such as:

• Hidden text


• Hidden links


• Keyword repetition


• Doorway pages


• Mirror pages


• Cloaking
  
  

Off-Page Optimisation (SEO)

Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Off-Page SEO Checklist

• Always start with keyword research, testing and selection
  
  


• Use Keywords in link anchor text


• Obtain links from high ranking publisher sites


• One-way inbound links (not link exchange or reciprocal links)
  
  


• Different keywords in your link-ads from the same site


• Gradual link building technology (no growth spikes)
  
  


• Use relevant keywords near your inbound link (contextual relevance)


• Deep linking (from multiple pages to multiple pages)
  
  


• Target a large list of keywords (5-500+)


• Link from sites with a variety of LinkRanks
  
  


• Track active all keywords and refine strategy as required


• Discontinue campaigns if ranking does not improve


• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)

Avoid common off-page SEO mistakes:

• Duplicate keywords in link avderts


• Site-wide links causing link growth spikes


• Using on-page SEOs to do the work of specialist off-page SEO's


• Placing random links without keywords near your link adverts

Do not use off-page SEO spamming tactics such as:

• Link farms (sites with 100+ outbound links per page)


• Using irrelevant keywords in your link-ads


• Garbage links


• Link churning


• Hidden inbound links

For more details............

Off-page SEO tips

1). Community Creation in Social Networking Sites

2). Blogging

3). Forum Postings

4). Search Engine Submission

5). Directory Submission

6). Social Bookmarking

6). Link Exchange

7). Link Baiting

8). Cross-Linking

9). Photo Sharing

10). Video Promotions

11). Business Reviews

12). Local Listings & Yellow Pages

13). Article Submission

14). Press Release Promotion

15). Classifieds Submission

16). Social Shopping Network

17). Answers

18). Document Sharing

19) CSS, W3C & RSS Directories Submission

20). Widget / Gadget Development

21). PPC Ad Campaign

For more details............